Carl's Jr. announced the first All Natural, Grass-Fed burger in Fast Food, which is really, really big news for the industry. So we wanted to find a really, really big way to announce this news. Enter the Super Bowl and model Charlotte McKinney. With over 5 Million views on YouTube in five days and over 1,300 individual press hits, the spot hit over 1.75 Billion earned media impressions before it ever even hit the TV screen. One week after launch it skyrocketed to over 10 million views on YouTube with 2.75 Billion earned media impressions making it the most successful product and marketing launch in Carl's Jr. & Hardee's history.
